Abstract (150 Words)
The advancement of Central Reservation Systems (CRSs) has provided Destination Marketing Organizations with sophisticated tools to operate effectively in today’s e-tourism environment. A growing segment of eTourism sales is travel packages. To assess the effectiveness of net packaging and to identify strategic opportunities provided by data collected through the process of package sales, the Ottawa Tourism CRS system and data warehouse is explored. Trends indicate the growth in net versus phone bookings, and package versus regular bookings. These are positive trends given that packages represent longer stays and higher expenditures, aligning with strategic directions of the destination.
Packaging Travel on the Web: A Case Study of Ottawa Tourism
The advancement of Central Reservation Systems (CRSs) has provided Destination Marketing Organizations with sophisticated tools to operate effectively in today’s e-tourism environment. A growing segment of eTourism sales is travel packages. To assess the effectiveness of net packaging and to identify strategic opportunities provided by data collected through the process of package sales, the Ottawa Tourism CRS system and data warehouse is explored. Trends indicate the growth in net versus phone bookings, and package versus regular bookings. These are positive trends given that packages represent longer stays and higher expenditures, aligning with strategic directions of the destination.
