Abstract

The purpose of the study is to examine the relationships between satisfaction, perceived value, and quality in their prediction of revisiting intention. Furthermore, this study applies Cronin’s (2000) research model to test the relationships, and a structural model (SEM) is used to examine the hypothesized relationships. The results show that service quality has a direct effect on perceived value and satisfaction, perceived value has direct effect on satisfaction, and satisfaction has strong relation to visitors’ willingness to revisit theme parks.

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Examining the relationships between perceived value, service quality, satisfaction, and willingness to revisit a theme park

The purpose of the study is to examine the relationships between satisfaction, perceived value, and quality in their prediction of revisiting intention. Furthermore, this study applies Cronin’s (2000) research model to test the relationships, and a structural model (SEM) is used to examine the hypothesized relationships. The results show that service quality has a direct effect on perceived value and satisfaction, perceived value has direct effect on satisfaction, and satisfaction has strong relation to visitors’ willingness to revisit theme parks.