Presenter Bios

previously provided

Abstract

The notion of examining gender is gaining momentum across disciplines as an important phenomenon to understand (Kincheloe & Mclaren, 2008). The tourism field is one such area that has made sizeable contributions to the literature; however there is a lack of research focusing on women and tourism in developing countries. This is an exploratory case study of a rural community in Ecuador. Using community-based research methodology and a gender and development framework, this study explores the motivations, barriers and perceptions towards women seeking employment in the tourism industry and identified disparities between the perceptions of men and women in regard to the potential for women securing employment in the industry. The themes that emerged from the data may be grouped as those indicating barriers: gender role expectations, machismo, and poor education; and as motivators: economic benefits, opportunity to learn new things, purpose in life, and education for their children.

Share

COinS
 

Examining barriers, motivations, and perceptions of women working in the tourism industry: Case study of Ayampe, Ecuador

The notion of examining gender is gaining momentum across disciplines as an important phenomenon to understand (Kincheloe & Mclaren, 2008). The tourism field is one such area that has made sizeable contributions to the literature; however there is a lack of research focusing on women and tourism in developing countries. This is an exploratory case study of a rural community in Ecuador. Using community-based research methodology and a gender and development framework, this study explores the motivations, barriers and perceptions towards women seeking employment in the tourism industry and identified disparities between the perceptions of men and women in regard to the potential for women securing employment in the industry. The themes that emerged from the data may be grouped as those indicating barriers: gender role expectations, machismo, and poor education; and as motivators: economic benefits, opportunity to learn new things, purpose in life, and education for their children.