Abstract (150 Words)
Since the mid 1990s, both domestic and international tourism in China has grown rapidly evidenced in many destinations. In particular, tourism plays an important role as a major destination in regional economic development. This article reviews promotional videos of the main destinations in China as research data, analyzes the common content elements, orientations, presentation methods, persuasion methods, time patterns, and the use of sound, music and volume in Beijing, Nanjing, Chengdu, Chongqing, Xi’an, Qingdao, Shanghai, Shenzhen, Xiamen, and Hangzhou. Finally, the authors make suggestions regarding the images of promotional videos, reflecting on the subjects, contents and techniques of shooting the videos, and study the content and techniques of the photographers. Moreover, the authors put forward suggestions on improving promotional videos of destinations from the perspective of the subjects, contents and techniques of shooting.
Exploratory Study of Promotional Videos in the 10 Major Tourist Destinations in China: A Content Analysis
Since the mid 1990s, both domestic and international tourism in China has grown rapidly evidenced in many destinations. In particular, tourism plays an important role as a major destination in regional economic development. This article reviews promotional videos of the main destinations in China as research data, analyzes the common content elements, orientations, presentation methods, persuasion methods, time patterns, and the use of sound, music and volume in Beijing, Nanjing, Chengdu, Chongqing, Xi’an, Qingdao, Shanghai, Shenzhen, Xiamen, and Hangzhou. Finally, the authors make suggestions regarding the images of promotional videos, reflecting on the subjects, contents and techniques of shooting the videos, and study the content and techniques of the photographers. Moreover, the authors put forward suggestions on improving promotional videos of destinations from the perspective of the subjects, contents and techniques of shooting.
