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Abstract

Vodka has been produced in Estonia since the late 1700’s. It has been said that 90% of Estonian Manor homes during that period had their own “vodka kitchen” for distilling the product. This cultural orientation of vodka changed to commerce with the introduction of a ferry service between the Finnish capital city of Helsinki and Estonia’s capital Tallinn in 1968. So called “vodka tourism” began to appear. Today approximately 15% of the total alcohol consumed in Finland is purchased in Tallinn area stores. This research examines the role of vodka, and “vodka tourism”, as it pertains to culture and commerce in Estonia.

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Vodka Tourism in Estonia: Cultural Identity or Clearly Commerce?

Vodka has been produced in Estonia since the late 1700’s. It has been said that 90% of Estonian Manor homes during that period had their own “vodka kitchen” for distilling the product. This cultural orientation of vodka changed to commerce with the introduction of a ferry service between the Finnish capital city of Helsinki and Estonia’s capital Tallinn in 1968. So called “vodka tourism” began to appear. Today approximately 15% of the total alcohol consumed in Finland is purchased in Tallinn area stores. This research examines the role of vodka, and “vodka tourism”, as it pertains to culture and commerce in Estonia.