Abstract

This paper reports on an innovative qualitative method, a mobile ethnography, where visitors are asked to use mobile technological devices such as smartphones to identify service gaps, evaluate service journeys, and help improve tourist services.

Share

COinS
 

Visitor Driven Service Experiences in a City Destination: A Mobile Ethnographic Approach

This paper reports on an innovative qualitative method, a mobile ethnography, where visitors are asked to use mobile technological devices such as smartphones to identify service gaps, evaluate service journeys, and help improve tourist services.