Abstract

This study examined freely elicited comments from first-time and repeat visitors to a coastal destination to assess their experiences and rating of important and performance of destination attributes. A year-long sampling of visitors provided positive and negative comments relating critical incidents as well as a listing of their most important experiences. An analysis of the frequency and order of comments associated with destination attributes were analyzed to indicate similarities and differences in ratings from these visitor groups. In addition, the most important experiences were analyzed for the two groups using visualization content analysis software to assess experiential differences. Results show there are nuanced differences between the first-time and repeat visitors. These results imply that first-time and repeat visitors experience their vacations differently and relate differently with this destination in subtle ways.

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Coastal Destination Appraisal: A critical incidents and loyalty assessment

This study examined freely elicited comments from first-time and repeat visitors to a coastal destination to assess their experiences and rating of important and performance of destination attributes. A year-long sampling of visitors provided positive and negative comments relating critical incidents as well as a listing of their most important experiences. An analysis of the frequency and order of comments associated with destination attributes were analyzed to indicate similarities and differences in ratings from these visitor groups. In addition, the most important experiences were analyzed for the two groups using visualization content analysis software to assess experiential differences. Results show there are nuanced differences between the first-time and repeat visitors. These results imply that first-time and repeat visitors experience their vacations differently and relate differently with this destination in subtle ways.