Abstract

Agricultural landscapes are the visible outcomes derived from the interaction between agriculture, natural resources, and the environment. Given that agricultural landscapes are suggested to enhance the aesthetic appeal of rural destinations, this study examined consumers’ preferences for fifteen landscape features when participating in agritourism activities. Relationships between landscape preferences and socio-demographics and levels of agritourism participation were also examined. Results showed that the most preferred features were seeing wildlife (e.g., deer), water resources (e.g., creeks), heritage resources (e.g., antique tractors), and farm animals (e.g., cattle) when visiting a farm for recreation. Results also indicated that socio-demographic characteristics and levels of agritourism experience are associated with landscape preferences.

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CONSUMERS’ ATTRIBUTES ASSOCIATED WITH LANDSCAPE PREFERENCES FOR AGRITOURISM PARTICIPATION

Agricultural landscapes are the visible outcomes derived from the interaction between agriculture, natural resources, and the environment. Given that agricultural landscapes are suggested to enhance the aesthetic appeal of rural destinations, this study examined consumers’ preferences for fifteen landscape features when participating in agritourism activities. Relationships between landscape preferences and socio-demographics and levels of agritourism participation were also examined. Results showed that the most preferred features were seeing wildlife (e.g., deer), water resources (e.g., creeks), heritage resources (e.g., antique tractors), and farm animals (e.g., cattle) when visiting a farm for recreation. Results also indicated that socio-demographic characteristics and levels of agritourism experience are associated with landscape preferences.