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Abstract

Calligraphy landscape is a kind of special cultural landscape and symbols with Chinese characteristics, and has become an important type of tourism landscape in scenic spots. This paper takes calligraphy landscape of two famous tourism scenic spots in Guilin city of China as a study case, measures its symbolic effect with 5-point Likert scale. The result shows that calligraphy landscape receives high cognition and appreciation interest from tourists. Calligraphy landscape has certain symbolic effect on tourists in the dimensions of calligraphy appreciation, cultural symbol and landscape metaphor. Significant differences of symbolic effect of calligraphy landscape exist in the dimension of calligraphy appreciation, but not in the dimensions of cultural symbol and landscape metaphor. Symbolic effect research of calligraphy landscape provides theoretical guidance to revealing the relationship among people’s sense of place, environmental behavior and calligraphy landscape. The study has practical reference significance for designing calligraphy landscape and creating cultural atmosphere in tourism scenic spots

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Analysis on the Symbolic Effect of Calligraphy Landscape of Tourism Scenic Spots: The Case of China

Calligraphy landscape is a kind of special cultural landscape and symbols with Chinese characteristics, and has become an important type of tourism landscape in scenic spots. This paper takes calligraphy landscape of two famous tourism scenic spots in Guilin city of China as a study case, measures its symbolic effect with 5-point Likert scale. The result shows that calligraphy landscape receives high cognition and appreciation interest from tourists. Calligraphy landscape has certain symbolic effect on tourists in the dimensions of calligraphy appreciation, cultural symbol and landscape metaphor. Significant differences of symbolic effect of calligraphy landscape exist in the dimension of calligraphy appreciation, but not in the dimensions of cultural symbol and landscape metaphor. Symbolic effect research of calligraphy landscape provides theoretical guidance to revealing the relationship among people’s sense of place, environmental behavior and calligraphy landscape. The study has practical reference significance for designing calligraphy landscape and creating cultural atmosphere in tourism scenic spots