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Abstract

The purpose of this study is to apply the cultural tourism typology that was forwarded by McKercher (2002) and to estimate the economic relevance of cultural tourism to the context of a small island destination tourist market. The application of this cultural tourism typology is used in order to determine if those typologies may be used to segment tourists thereby allowing researchers to determine the economic impact of different cultural tourist segments to tourism destinations’ economies. The study draws attention to some of the foundational issues that researchers face when attempting to quantify the economic impact of cultural tourists. The results of the study indicate that the McKercher’s typology may provide more refined results when incorporating the purpose of a trip; and, that cultural tourists may be a lucrative market for destinations to pursue given the results of an economic Input-Output Model.

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Cultural Tourism as an Endogenous Growth Strategy

The purpose of this study is to apply the cultural tourism typology that was forwarded by McKercher (2002) and to estimate the economic relevance of cultural tourism to the context of a small island destination tourist market. The application of this cultural tourism typology is used in order to determine if those typologies may be used to segment tourists thereby allowing researchers to determine the economic impact of different cultural tourist segments to tourism destinations’ economies. The study draws attention to some of the foundational issues that researchers face when attempting to quantify the economic impact of cultural tourists. The results of the study indicate that the McKercher’s typology may provide more refined results when incorporating the purpose of a trip; and, that cultural tourists may be a lucrative market for destinations to pursue given the results of an economic Input-Output Model.