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Abstract

This study examines the effects of learning motivation on attendee experience through an application of Mindfulness theory. In this context, guests at a large annual festival in the Philadelphia area were surveyed on their overall experience and learning outcomes. Despite previous research to the contrary, this particular festival context did not lead to statistically significant differences between learning motivated and non-learning motivated attendees. These results may have been due to the lack of key setting factors, such as: interactive exhibits, multisensory media, building connections to visitors and novelty. This research has implications related to festival planning, marketing and creating greater attendee experiences.

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Festival Mindfulness: Assessing the Relationship between Learning and Experience Outcomes

This study examines the effects of learning motivation on attendee experience through an application of Mindfulness theory. In this context, guests at a large annual festival in the Philadelphia area were surveyed on their overall experience and learning outcomes. Despite previous research to the contrary, this particular festival context did not lead to statistically significant differences between learning motivated and non-learning motivated attendees. These results may have been due to the lack of key setting factors, such as: interactive exhibits, multisensory media, building connections to visitors and novelty. This research has implications related to festival planning, marketing and creating greater attendee experiences.