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Abstract

This paper raised a comprehensive theoretical model of motivation-based tourism destination image studies to explore the relationships among motivation, destination image, self-congruity and visit intentions. By collecting data from tourists visiting Beijing in 2008 and by using SEM, the empirical results indicate that the hypothesis for the theoretical model about the relationships among tourist motivations, tourist perceived destination images, self-congruity and visiting intention to the specific tourist destination are supported.

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A Study on the Motivation-based Tourist Destination Image

This paper raised a comprehensive theoretical model of motivation-based tourism destination image studies to explore the relationships among motivation, destination image, self-congruity and visit intentions. By collecting data from tourists visiting Beijing in 2008 and by using SEM, the empirical results indicate that the hypothesis for the theoretical model about the relationships among tourist motivations, tourist perceived destination images, self-congruity and visiting intention to the specific tourist destination are supported.