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Abstract

This study examined Virginia Beach hoteliers’ knowledge surrounding sustainable tourism, awareness of sustainable programs offered both on the local and national levels, and evaluation of the current sustainable programs available in Virginia Beach. The Virginia Beach Convention & Visitors Bureau distributed a sustainability-focused survey to the General Managers of all hotels in Virginia Beach city limits. With the various programs available and limited success to this point, it is imperative to get hoteliers involved in order to continue to work toward Virginia Beach’s vision of being a sustainable destination. In order for Virginia Beach to continue to position itself as a premier sustainable destination, its leaders must educate their hoteliers of the programs available in order to increase engagement.

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Hotelier Attitudes toward Sustainability in Virginia Beach

This study examined Virginia Beach hoteliers’ knowledge surrounding sustainable tourism, awareness of sustainable programs offered both on the local and national levels, and evaluation of the current sustainable programs available in Virginia Beach. The Virginia Beach Convention & Visitors Bureau distributed a sustainability-focused survey to the General Managers of all hotels in Virginia Beach city limits. With the various programs available and limited success to this point, it is imperative to get hoteliers involved in order to continue to work toward Virginia Beach’s vision of being a sustainable destination. In order for Virginia Beach to continue to position itself as a premier sustainable destination, its leaders must educate their hoteliers of the programs available in order to increase engagement.