Abstract

In this study a newly developed model, referred to as the “Match Model”, is used to express the relationship between the needs of specifically identified emerging tourist market segments and the existing tourism product offerings in selected regions. Each market segment is positioned to show the extent to which the current product offerings in a region, represented by sectors such as transport, accommodation, tours and attractions, meet the respective market segment’s needs. The model was applied to South Africa’s five emerging domestic travel market segments and four - prioritized (?) regions. The value of the research lies in the development of a model which enables any permutation of –tourism product-market matching

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Matching Tourism Supply and Demand: an analysis of how tourism products meet the needs of emerging domestic market segments in selected regions in South Africa

In this study a newly developed model, referred to as the “Match Model”, is used to express the relationship between the needs of specifically identified emerging tourist market segments and the existing tourism product offerings in selected regions. Each market segment is positioned to show the extent to which the current product offerings in a region, represented by sectors such as transport, accommodation, tours and attractions, meet the respective market segment’s needs. The model was applied to South Africa’s five emerging domestic travel market segments and four - prioritized (?) regions. The value of the research lies in the development of a model which enables any permutation of –tourism product-market matching