Abstract

Research has shown that there is an overarching need for the understanding of the interaction that occurs in the service encounter in a tourism setting. In order to develop the knowledge of one aspect of this encounter, bringing together literature from sociology and hospitality and tourism management, this study will conceptually strengthen the view of the service encounter as a discourse formation through which the social reality that is developed is constructed to reveal a power struggle between the actors involved. Utilizing a subjective critical framework, this conceptual study will support the use of discursive formation in the service encounter to expose the power struggle that develops within the interaction.

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Control and Power in Tourism: A Conceptual View of Service Encounter Discourse

Research has shown that there is an overarching need for the understanding of the interaction that occurs in the service encounter in a tourism setting. In order to develop the knowledge of one aspect of this encounter, bringing together literature from sociology and hospitality and tourism management, this study will conceptually strengthen the view of the service encounter as a discourse formation through which the social reality that is developed is constructed to reveal a power struggle between the actors involved. Utilizing a subjective critical framework, this conceptual study will support the use of discursive formation in the service encounter to expose the power struggle that develops within the interaction.