Abstract

We examined how individuals describe the meaning of one type of travel experience— tailgating—which takes place within a unique cultural environment. Results showed that individuals associate four meanings with their tailgating experience: “Nostalgic Journey,” “Camaraderie Trip,” “Belonging Tour,” and “Voyage of Support.” These meanings either originated from individuals’ past memories (e.g., nostalgia), or were emotionally connected with their feelings (e.g., camaraderie, belonging) and personal growth or renewal (e.g., support). These findings provide a glimpse into how tourism marketers can create even more meaningful experiences for consumers, and increase the economic benefit to the community.

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MEANINGS ASSOCIATED WITH TAILGATING: A UNIQUE TRAVEL EXPERIENCE

We examined how individuals describe the meaning of one type of travel experience— tailgating—which takes place within a unique cultural environment. Results showed that individuals associate four meanings with their tailgating experience: “Nostalgic Journey,” “Camaraderie Trip,” “Belonging Tour,” and “Voyage of Support.” These meanings either originated from individuals’ past memories (e.g., nostalgia), or were emotionally connected with their feelings (e.g., camaraderie, belonging) and personal growth or renewal (e.g., support). These findings provide a glimpse into how tourism marketers can create even more meaningful experiences for consumers, and increase the economic benefit to the community.