Abstract

The purpose of this study is to reveal the “effect of travel time” in case of Japanese spa destination ‘ONSEN’. Revealing the effect of travel time from tourists’ living place (origin) to Spa destination (destination) means to derive the trading area of spa destination. The result of the effect of travel time is in almost same level to other service industries in previous studies. From this result, Huff model is applicable to estimate the trading area of Japanese spa destination. When the stakeholders in tourism destination draw up the efficient strategy of attracting tourists, our result can provide useful suggestion as a conceptual.

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Where do Spa tourists come from? -An application of Huff model to Japanese spa destination

The purpose of this study is to reveal the “effect of travel time” in case of Japanese spa destination ‘ONSEN’. Revealing the effect of travel time from tourists’ living place (origin) to Spa destination (destination) means to derive the trading area of spa destination. The result of the effect of travel time is in almost same level to other service industries in previous studies. From this result, Huff model is applicable to estimate the trading area of Japanese spa destination. When the stakeholders in tourism destination draw up the efficient strategy of attracting tourists, our result can provide useful suggestion as a conceptual.