Abstract (150 Words)
This study proposes to use theories of networks and innovation to determine how a system of relationships between the DMO and its destination partners impact the development and outcome of innovations within a tourist destination. The study attempts to understand the role of DMOs in respect of assuming positions of power and influence for innovation output. While it is hypothesized that DMO centrality is important to innovation however the type of innovation as well as the type of partner with whom the DMO collaborates has a significant effect on the development and implementation of the innovation, as well as the overall success of the innovation outcome.
Central and Periphery Structures: Using Network Science to Understand How DMOs Organize for Destination Innovation
This study proposes to use theories of networks and innovation to determine how a system of relationships between the DMO and its destination partners impact the development and outcome of innovations within a tourist destination. The study attempts to understand the role of DMOs in respect of assuming positions of power and influence for innovation output. While it is hypothesized that DMO centrality is important to innovation however the type of innovation as well as the type of partner with whom the DMO collaborates has a significant effect on the development and implementation of the innovation, as well as the overall success of the innovation outcome.
