Abstract (150 Words)
Responding to the owners of several aging roadside motels and attractions in rural New Hampshire, researchers used nostalgia tourism as a conceptual foundation upon which to inventory properties and develop an owner-led collaborative marketing program. As a result of these efforts, a group of property owners now meets monthly to focus on marketing, with plans to secure funding for an inventory of additional properties (diners, drive-ins, general stores etc) and dedicated marketing. This visual presentation will trace the results of both the property inventory and the collaborative marketing venture, called the “New Hampshire Retrotour.”
The “Retrotour:” A Case Study in Collaborative Nostalgia Marketing
Responding to the owners of several aging roadside motels and attractions in rural New Hampshire, researchers used nostalgia tourism as a conceptual foundation upon which to inventory properties and develop an owner-led collaborative marketing program. As a result of these efforts, a group of property owners now meets monthly to focus on marketing, with plans to secure funding for an inventory of additional properties (diners, drive-ins, general stores etc) and dedicated marketing. This visual presentation will trace the results of both the property inventory and the collaborative marketing venture, called the “New Hampshire Retrotour.”
