Presenter Bios

previously provided

Abstract

Responding to the owners of several aging roadside motels and attractions in rural New Hampshire, researchers used nostalgia tourism as a conceptual foundation upon which to inventory properties and develop an owner-led collaborative marketing program. As a result of these efforts, a group of property owners now meets monthly to focus on marketing, with plans to secure funding for an inventory of additional properties (diners, drive-ins, general stores etc) and dedicated marketing. This visual presentation will trace the results of both the property inventory and the collaborative marketing venture, called the “New Hampshire Retrotour.”

Share

COinS
 

The “Retrotour:” A Case Study in Collaborative Nostalgia Marketing

Responding to the owners of several aging roadside motels and attractions in rural New Hampshire, researchers used nostalgia tourism as a conceptual foundation upon which to inventory properties and develop an owner-led collaborative marketing program. As a result of these efforts, a group of property owners now meets monthly to focus on marketing, with plans to secure funding for an inventory of additional properties (diners, drive-ins, general stores etc) and dedicated marketing. This visual presentation will trace the results of both the property inventory and the collaborative marketing venture, called the “New Hampshire Retrotour.”