Presenter Bios

Norma P. Nickerson, Ph.D., is a Research Professor and Director of the Institute for Tourism and Recreation Research (ITRR), at The University of Montana. Dr. Nickerson and ITRR are responsible for Montana’s travel research including the economic impact of tourism, visitor characteristics, market segmentations, and niche studies related to tourism.

Abstract

In this paper it is argued that the substantial findings and implications found by academic researchers in the tourism field have done little to change the way tourism and hospitality businesses, DMO’s, or policy makers make their decisions. Or at best, it is unclear if we have had an influence on decisions. A tourism research dissemination and implementation framework is introduced. Based on extensive research conducted in the health fields on how to get their research out to practitioners, this tourism research framework, if adopted, would result in greater public awareness and understanding of tourism. A recent bicycle tourism study is used as an example of using the framework.

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Making Tourism Research Relevant for the Future: A Conceptual Framework for Dissemination and Implementation

In this paper it is argued that the substantial findings and implications found by academic researchers in the tourism field have done little to change the way tourism and hospitality businesses, DMO’s, or policy makers make their decisions. Or at best, it is unclear if we have had an influence on decisions. A tourism research dissemination and implementation framework is introduced. Based on extensive research conducted in the health fields on how to get their research out to practitioners, this tourism research framework, if adopted, would result in greater public awareness and understanding of tourism. A recent bicycle tourism study is used as an example of using the framework.