Presenter Bios

Ye Zhang is an Assistant Professor at Florida Atlantic University, with research interest in tourist decision-making forecasting and marketing intervention. Her secondary interest falls in sustainable tourism and hospitality development.

Peter Ricci is a Clinical Associate ProfessorDirector of Hospitality Management program at Florida Atlantic University, with research interest in Hospitality HR management.

Anil Belgian is an Assistant Professor at Florida Atlantic University, with research interest in Social Media Marketing in Tourism and Hospitality, Website Marketing, Multivariate Statistics, Branding, Customer Experience, and Online Social Interaction

Abstract

Given the pressing need to understand the macro-level tourist-destination interaction dynamics within the context of fast growing eWOM influences, the current study employs Agent-Based Modeling and simulates the tourist-destination interactive evolvement through the mediator of eWOMs. The visual and graphical outputs generated are global patterns that are otherwise not observable or hardly analyzable given the data inaccessibility for the scope of problem. Consequently, possible marketing or management strategies are experimented with simulation and proposed to facilitate tourist travel decisions and destination development.

2016 TTRA cover letter.docx (26 kB)
Cover Letter

2016 TTRA_Short Abstract.docx (25 kB)
Short Abstract

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Agent-based Modeling of Destination-Tourist Interactive Evolution

Given the pressing need to understand the macro-level tourist-destination interaction dynamics within the context of fast growing eWOM influences, the current study employs Agent-Based Modeling and simulates the tourist-destination interactive evolvement through the mediator of eWOMs. The visual and graphical outputs generated are global patterns that are otherwise not observable or hardly analyzable given the data inaccessibility for the scope of problem. Consequently, possible marketing or management strategies are experimented with simulation and proposed to facilitate tourist travel decisions and destination development.