Presenter Bios

Ashley Schroeder

Ashley Schroeder, Ph. D. is the Managing Director of the Tourism Crisis Management Initiative and an Instructor in the Department of Tourism, Recreation and Sport Management at the University of Florida, United States. Her research agenda focuses on tourism crisis management, with a particular emphasis on risk management.

Lori-Pennington-Gray

Lori Pennington-Gray, Ph.D. is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation and Sport Management. Her major research initiative is in tourism crisis management and how destinations respond to crises.

Abstract

Over the past three decades, the tourism literature has examined the role of risk perceptions in an effort to gain a better understanding of the factors that influence travel decision-making. However, there is increasing criticism of the travel risk literature (e.g., Korstanje 2011; Williams and Balaz 2015; Yang and Nair 2014). Criticisms have primarily focused on the conceptualization and operationalization of perceived risk. Based on the main criticisms of the travel risk literature, the purpose of this paper is two-fold. First, this paper seeks to move the travel risk literature forward conceptually by proposing a theory-based conceptual model. Second, this paper seeks to move the travel risk literature forward operationally by adapting survey items used to measure risk-related constructs in the fields of health behavior and psychology to the context of tourism. The main objective of this paper is to provide a strong theoretical foundation for destination risk management.

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Moving the Travel Risk Literature Forward Conceptually and Operationally

Over the past three decades, the tourism literature has examined the role of risk perceptions in an effort to gain a better understanding of the factors that influence travel decision-making. However, there is increasing criticism of the travel risk literature (e.g., Korstanje 2011; Williams and Balaz 2015; Yang and Nair 2014). Criticisms have primarily focused on the conceptualization and operationalization of perceived risk. Based on the main criticisms of the travel risk literature, the purpose of this paper is two-fold. First, this paper seeks to move the travel risk literature forward conceptually by proposing a theory-based conceptual model. Second, this paper seeks to move the travel risk literature forward operationally by adapting survey items used to measure risk-related constructs in the fields of health behavior and psychology to the context of tourism. The main objective of this paper is to provide a strong theoretical foundation for destination risk management.