Presenter Bios

Tiffany Jungyoung Shin, fourth year Ph.D. Candidate in the hospitality and tourism management department, Isenberg School of Management at UMass Amherst. Her research interests are in consumer moral value judgment, brand management, and food innovation.

Rod Warnick, Ph.D.; is a professor of Hospitality and Tourism
Management at the University of Massachusetts
at Amherst and has taught and conducted research there for the last 33
years. His research areas include
consumer behavior issues on travel, tourism and recreation in addition
torecent work on economic impacts of
large regional events. His works have been published in the Journal
of Travel Research, Journal of Recreation and Park Administration and
Marketing; Event Management; and Journal of Hospitality and Tourism
Research. He has received teaching and outreach research
service awards over the past 33 years of service to the University and
surrounding communities and has co-authored, Massachusetts
Outdoors: For Our Common Good and Recreation Trends and Markets: The
21st Century.

Erfan Rezvani, first year PhD student in Hospitality and Tourism
Management at UMASS. He has a bachelor and masters degree in
industrial engineering with an emphasis on quality and operations
management. Also, he has a masters degree in Hospitality Business
Management from University of Delaware. His research interests expand
from medical tourism to service marketing.

Abstract

The purpose of this study is to examine social impacts of a large regional event; the Great New England Air Show (GNEAS). Adopting a well-established social impacts scale, this study measured attendees’ perceptions on all dimensions of social impacts; 1) community cohesiveness; 2) economic benefits; 3) social incentives; and 4) social costs. To further our knowledge on social impact studies, this study connected a notion of individuals’ perception toward socially sensitive issues and used it to create segments among attendees. By comparing mean differences across these groups, this study can provide meaningful implications for local authorities and event planners on what domains of social impacts are needed to please different types of people who are concerned about diverse socially sensitive issues in differing degrees.

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Attendees’ Perceptions of Social Impacts and Socially Sensitive Issues for An Air Show Special Event

The purpose of this study is to examine social impacts of a large regional event; the Great New England Air Show (GNEAS). Adopting a well-established social impacts scale, this study measured attendees’ perceptions on all dimensions of social impacts; 1) community cohesiveness; 2) economic benefits; 3) social incentives; and 4) social costs. To further our knowledge on social impact studies, this study connected a notion of individuals’ perception toward socially sensitive issues and used it to create segments among attendees. By comparing mean differences across these groups, this study can provide meaningful implications for local authorities and event planners on what domains of social impacts are needed to please different types of people who are concerned about diverse socially sensitive issues in differing degrees.