Presenter Information

Sarinya La-ong-in ThayarnsinFollow

Presenter Bios

Sarinya La-ong-in Thayarnsin is from Thailand. She is a fourth year Ph.D. student at Auburn University. She has more than twelve years of dedicated experience in hospitality field; four years previously in the hotel industry and more than eight years as a university lecturer.

Her first milestone began in her hometown, Chiang Mai, Thailand. She first knew hospitality industry in her third year as a university student in Business English at Rajabhat Chiang Mai University when she attained a practicum training in a hotel. After her graduation in 1999, she was still interested in the tourism industry. Then, her first position was a receptionist at Chiang Mai Orchid Hotel, Thailand.

After one year, she got a job offer with a more challenging position as a guest relations officer at Amari Rincome Hotel which was the first luxurious international hotel in Chaing Mai at the year of tourism growth. Seven months later, she was considered to get promoted to a higher position as a Public Relations and Sales Executive. A year later, she decided to enroll at Chiang Mai University to get a Master’s Degree in Tourism Industry Management for developing herself and strengthening her knowledge.

Having accumulated knowledge and operational skills practically and academically, her vision had changed since she completed her master degree in 2003. She was more interested in pursuing her career in an academic field. In 2003, she started working as an academic advisor in Hotel and Tourism Management major at Bangkok University International College (BUIC). It was a good experience for her taking both roles as an academic advisor at BUIC and a lecturer in the Department of Tourism and Hotel Studies, Faculty of Humanities, Bangkok University.

Sarinya La-ong-in Thayarnsin is from Thailand. She is a fourth year Ph.D. student at Auburn University. She has more than twelve years of dedicated experience in hospitality field; four years previously in the hotel industry and more than eight years as a university lecturer.

Her first milestone began in her hometown, Chiang Mai, Thailand. She first knew hospitality industry in her third year as a university student in Business English at Rajabhat Chiang Mai University when she attained a practicum training in a hotel. After her graduation in 1999, she was still interested in the tourism industry. Then, her first position was a receptionist at Chiang Mai Orchid Hotel, Thailand.

After one year, she got a job offer with a more challenging position as a guest relations officer at Amari Rincome Hotel which was the first luxurious international hotel in Chaing Mai at the year of tourism growth. Seven months later, she was considered to get promoted to a higher position as a Public Relations and Sales Executive. A year later, she decided to enroll at Chiang Mai University to get a Master’s Degree in Tourism Industry Management for developing herself and strengthening her knowledge.

Having accumulated knowledge and operational skills practically and academically, her vision had changed since she completed her master degree in 2003. She was more interested in pursuing her career in an academic field. In 2003, she started working as an academic advisor in Hotel and Tourism Management major at Bangkok University International College (BUIC). It was a good experience for her taking both roles as an academic advisor at BUIC and a lecturer in the Department of Tourism and Hotel Studies, Faculty of Humanities, Bangkok University.

After her first five years in the educational sector, she realized that she would like to have more progress in her academic profession, not only having more knowledge but also extending it usefully for my students and society. Finally, the University of Thai Chamber of Commerce offered a full doctoral degree scholarship to study aboard. And she is now a full-time lecturer in Hotel and Tourism Management major at this university where she intends to be a lecturer once completing her doctoral degree.

Abstract

Due to the limited literature in the medical tourism industry, this study aims to develop and evaluate a framework for establishing a medical tourist’s loyalty by using three main determinants, namely risk, image and satisfaction predicting medical tourists’ intention to revisit a destination as well as intention to recommend the destination to others. A quantitative survey will be designed to assess the interrelations of these factors on destination loyalty. Data will be collected from a sample of medical tourists visiting Thailand specifically for medical care.

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The Role of Risk, Image and Satisfaction on Destination Loyalty: Perspectives from International Medical Tourists toward Thailand as a Medical Tourism Destination

Due to the limited literature in the medical tourism industry, this study aims to develop and evaluate a framework for establishing a medical tourist’s loyalty by using three main determinants, namely risk, image and satisfaction predicting medical tourists’ intention to revisit a destination as well as intention to recommend the destination to others. A quantitative survey will be designed to assess the interrelations of these factors on destination loyalty. Data will be collected from a sample of medical tourists visiting Thailand specifically for medical care.