Presenter Bios

Christine M. Van Winkle, PhD, is an Associate Professor at the University of Manitoba. Dr. Van Winkle is dedicated to community-based research exploring visitors’ experiences in tourism and leisure settings and is leading a Canadian Social Sciences and Humanities Research Council funded research program examining the role of mobile device use in free-choice contexts.

Jill Bueddefeld, MA, is a PhD Candidate and Sessional Instructor at the University of Manitoba. Ms. Bueddefeld's research focuses on free-choice learning centers like zoos or museums. In particular, she studies the lessons people learn about environmental sustainability and the ways they apply them after leaving these centers.

Kelly MacKay, PhD, is a Professor and Associate Dean Research and Graduate Programs at Ryerson University. She is the author of more than 100 refereed publications covering topics such as tourism partnerships in rural Uganda and the online research into and purchase of travel products. Dr. MacKay’s current research looks at tourist behavior and experience related to special interest tourism, destination marketing, and information technology.

Elizabeth Halpenny, PhD, is an Associate Professor at the University of Alberta. Dr. Halpenny teaches and conducts research in the areas of tourism, marketing, environmental psychology and protected areas management. Dr. Halpenny's research focuses on individual's interactions with nature environments, tourism experience, and environmental stewardship.

Abstract

To better comprehend mobile device acceptance and use at attractions and during tourism experiences broadly, we need to know and understand the factors that influence the decision to use technology in varying contexts. This presentation will discuss the Unified Theory of the Acceptance and Use of Technology 2 in relation to mobile device use at festivals. On-site interviews and survey data collection from 9 festivals reveals 5 new items that should be incorporated into this technology use model going forward. The implications will enable attraction staff and mobile device experience designers to ascertain appropriate ways to integrate mobile technology in the visitor’s experience.

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Factors affecting mobile device use at festival attractions

To better comprehend mobile device acceptance and use at attractions and during tourism experiences broadly, we need to know and understand the factors that influence the decision to use technology in varying contexts. This presentation will discuss the Unified Theory of the Acceptance and Use of Technology 2 in relation to mobile device use at festivals. On-site interviews and survey data collection from 9 festivals reveals 5 new items that should be incorporated into this technology use model going forward. The implications will enable attraction staff and mobile device experience designers to ascertain appropriate ways to integrate mobile technology in the visitor’s experience.