Presenter Bios

Dongkoo Yun.

Dr. Yun is Research Director at the Centre for Tourism Research. He has been successfully working and collaborating with government, industry, and other communities. His research reports have been answering key questions facing community stakeholders today and serving as tools for decision-makers to develop community or business strategies based on factual evidence. His current research widely embraces the experiential aspects of tourists’ consumption.

Melissa James MacEachern

Melissa James-MacEachern is an assistant professor at the University of Prince Edward Island’s School of Business. Currently working on her PhD in higher education research, evaluation and enhancement at the University of Lancaster, Formerly the Deputy Minister of Innovation and Advanced Learning and Tourism and Culture with the Prince Edward Island Provincial Government, she was responsible for initiatives to support PEI’s long-term economic growth, particularly in the areas of tourism and other strategic sectors.

Abstract

This study analyzes Americans’ views of four Atlantic Canadian provinces as travel destinations regarding specific destination attributes for a pleasure trip, awareness (heard) of the destinations, past visit to the destinations during the prior two years, and intention to visit in the next two years. Results indicate that American residents perceived the four Atlantic Canadian provinces as separate and distinct when rating best-fit destination attributes to each destination. The results suggest that travel destinations, specifically the four selected destinations, must be prepared to differentiate their destination’s image and the range of experiences and services to appeal and attract more American travellers.

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Mapping the Competitive Position of Atlantic Canadian Provinces as Travel Destinations: Based on American Residents’ Perceptions of Destination Attributes

This study analyzes Americans’ views of four Atlantic Canadian provinces as travel destinations regarding specific destination attributes for a pleasure trip, awareness (heard) of the destinations, past visit to the destinations during the prior two years, and intention to visit in the next two years. Results indicate that American residents perceived the four Atlantic Canadian provinces as separate and distinct when rating best-fit destination attributes to each destination. The results suggest that travel destinations, specifically the four selected destinations, must be prepared to differentiate their destination’s image and the range of experiences and services to appeal and attract more American travellers.