Presenter Bios

Dr. Jarrett Bachman is an Assistant Professor & Program Coordinator of Hospitality & Tourism Management in the International School of Hospitality & Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University. Dr. Bachman received his Ph.D. in Tourism Management from Clemson University, and his Master in Sport Management, Master of Natural Resource Recreation & Tourism, and Bachelor of Science degrees from the University of Georgia. His research interests are in sustainable festival and event tourism/management, coastal tourism, craft beer tourism, hospitality management, and outdoor and recreation-based tourism.

Abstract

Sustainability within the event industry is becoming increasingly important. This study used the revised New Ecological Paradigm (NEP) to assess sustainability attitudes of racing event attendees at a series of major racing events in Monterey, California, USA. Racing events were specifically chosen for this research based on their reputation of being an event type that is not popularly considered sustainable. The NEP scale assessment provided the foundation for an examination of the relationships between sustainability attitudes and trip spending as well as a variety of demographic characteristics. Attendees were found to have similar NEP scores to other event and non-event research. However, an inverse relationship was found between environmental attitudes and per-person trip spending. Results provide practical and academic implications within event sustainability and marketing as well as within tourism and sustainability.

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Short Abstract Bachman

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The Role of Environmental Attitudes in Trip Spending for Motor Racing Event Attendees: Initial Findings and Future Directions

Sustainability within the event industry is becoming increasingly important. This study used the revised New Ecological Paradigm (NEP) to assess sustainability attitudes of racing event attendees at a series of major racing events in Monterey, California, USA. Racing events were specifically chosen for this research based on their reputation of being an event type that is not popularly considered sustainable. The NEP scale assessment provided the foundation for an examination of the relationships between sustainability attitudes and trip spending as well as a variety of demographic characteristics. Attendees were found to have similar NEP scores to other event and non-event research. However, an inverse relationship was found between environmental attitudes and per-person trip spending. Results provide practical and academic implications within event sustainability and marketing as well as within tourism and sustainability.