Abstract (150 Words)
The aim of the paper is to evaluate the impact of a specific event on overseas travel intentions. More specifically, it embeds a comparative study as it employs two researches before (N=307) and after (N=278) the referendum concerning the decision of the United Kingdom to leave the European Union. It examines the overseas travel decision-making of London’s permanent residents, and the alterations held due to Brexit decision. Through Structural Equation Modelling, the results highlight the comparative impact change in terms of motivations, price and quality issues, perceived risks, and destination selection in overseas travel intention. They further establish the significance of travel importance, age, and annual income on outbound decision-making, as they have a substantial impact on travelling intentions. Finally, the study highlights several managerial implications, and suggestions concerning UK’s travel and tourism industry.
Brexit Referendum Influence on Londoners’ Overseas Travelling
The aim of the paper is to evaluate the impact of a specific event on overseas travel intentions. More specifically, it embeds a comparative study as it employs two researches before (N=307) and after (N=278) the referendum concerning the decision of the United Kingdom to leave the European Union. It examines the overseas travel decision-making of London’s permanent residents, and the alterations held due to Brexit decision. Through Structural Equation Modelling, the results highlight the comparative impact change in terms of motivations, price and quality issues, perceived risks, and destination selection in overseas travel intention. They further establish the significance of travel importance, age, and annual income on outbound decision-making, as they have a substantial impact on travelling intentions. Finally, the study highlights several managerial implications, and suggestions concerning UK’s travel and tourism industry.
