Presenter Bios

Professor Nancy Gard McGehee is Head of the HTM Department, Virginia Tech. She has worked in the areas of rural tourism/volunteer tourism for two decades in such varied locations as Australia, Mexico, and Haiti. She is the 2014 recipient of Virginia Tech’s Alumni Award for Excellence in International Research.

Joelle Soulard is a Ph.D. student in the department of Hospitality and Tourism Management at Virginia Tech, USA. She previously earned her MS in Recreation, Park and Tourism Sciences from Texas A&M University. Her research interests include community development, tourism planning, and cultural understanding.

Abstract

Glocalization aims at 1) adapting organizational structures to the cultural specificities of a given location, 2) developing services that are customized to the residents’ expectations, and 3) encouraging residents to appropriate and transform global services to fit their tastes and preferences. The present study will explore how Non-Governmental Organizations (NGOs) could employed globalization strategies in order to develop an alternative form of volunteer tourism that encourage the creation of transformative learning experiences. The glocalization strategies for NGOs will be analyzed in terms of encouraging cultural understanding from the volunteers, including reflection about local symbols and culture, adapting human resource strategies, and communication.

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Glocalization Management Strategies of NGOs Engaged in Transformative Tourism

Glocalization aims at 1) adapting organizational structures to the cultural specificities of a given location, 2) developing services that are customized to the residents’ expectations, and 3) encouraging residents to appropriate and transform global services to fit their tastes and preferences. The present study will explore how Non-Governmental Organizations (NGOs) could employed globalization strategies in order to develop an alternative form of volunteer tourism that encourage the creation of transformative learning experiences. The glocalization strategies for NGOs will be analyzed in terms of encouraging cultural understanding from the volunteers, including reflection about local symbols and culture, adapting human resource strategies, and communication.