Presenter Bios

Khanal Bishnu Prasad,

MBA, Aoyama Gakuin University Tokyo, Japan.

PHD Candidate, ‎Department of Tourism Science

Graduate School of Urban Environmental Science

Tokyo Metropolitan University

Abstract

Health tourism is a rapidly growing phenomenon in today’s world. Health tourists are seeking better opportunities for low cost and high quality treatment in other countries as well as experiencing other cultures. The purpose of this paper is to find issues and challenges of Integrative Medicine to the Growth of Health Tourism Industry in Nepal and outline the opportunities and potentials of health tourism in Nepal using yoga and Ayurveda. Yoga and Ayurveda tourism is a new form of niche tourism which has been rapidly growing in the recent years. Today, Ayurveda is a popular form of treatment for many people around the world. Its use is widespread in India, Nepal, and Sri Lanka. Health tourism, which will attract more stable tourists over a longer period of time and with higher spending capacity. There will be new elements added to leisure tourism and niche products in tourism will be developed.

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Issues and Challenges of Integrative Medical System to the Growth of Health Tourism Industry in Nepal

Health tourism is a rapidly growing phenomenon in today’s world. Health tourists are seeking better opportunities for low cost and high quality treatment in other countries as well as experiencing other cultures. The purpose of this paper is to find issues and challenges of Integrative Medicine to the Growth of Health Tourism Industry in Nepal and outline the opportunities and potentials of health tourism in Nepal using yoga and Ayurveda. Yoga and Ayurveda tourism is a new form of niche tourism which has been rapidly growing in the recent years. Today, Ayurveda is a popular form of treatment for many people around the world. Its use is widespread in India, Nepal, and Sri Lanka. Health tourism, which will attract more stable tourists over a longer period of time and with higher spending capacity. There will be new elements added to leisure tourism and niche products in tourism will be developed.