Presenter Bios

Michael S. Mulvey (Ph.D., Penn State) is Assistant Professor of Marketing at the University of Ottawa’s Telfer School of Management. He is an expert on the topics of branding, marketing strategy, and consumer research, and has provided marketing consultation and expert witness services to clients in a wide variety of industries.

Michael Lever (M.Sc., University of Ottawa) is a Ph.D. candidate at the University of Guelph. He worked as an associate analyst at Nielsen Company in Toronto, and is currently pursuing his research interests in consumer behavior and tourism management.

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Discerning Differences in Cross-border Shopping Occasions