Previous studies primarily focused on the perspective of parents, giving little attention to the viewpoint of children. Exploring children's travel experiences can be challenging both ethically and in terms of data collection. This study overcomes these difficulties by using children's paintings as the method of data collection, which provides objective and measurable data. This study applied means-end chain (MEC) and content analysis to analyze the pictures. A total of 309 pictures were collected, and 13 Attributes(A), 11 Consequences(C), and 7 values(V) of children's travel experience were identified through MEC. Results revealed that children place great value on participating in activities with their families, particularly those that provide joy, happiness, and hedonic value, such as theme parks, natural scenery, and cultural experiences. Therefore, future travel itineraries should include a variety of fun activities for kids to enhance the family travel experience.