Loading...
Thumbnail Image
Publication

Value Co-destruction and Residents' Perceptions in Yellowstone National Parks

Abstract
Growing concerns about the declining health of national park destinations have risen. Contributing to these problems are destructive human behaviors that violate National Park Service protocols. Residents of communities near these National Parks have shown their concerns on social networking sites such as Twitter and Facebook, using imagery to visualize their concerns. The limited literature on residents' perception of these destructive human behaviors shows that despite such access to information, tourism scholars have paid little attention to the issue or relevant concepts such as Value Co-destruction. The term VCD is derived from Value Co-creation, which theorizes that value is created through a dyadic exchange between more than one type of actor in a service exchange. There is limited work exploring VCD in tourism, and only some have explored the antecedents to VCD that is contextually specific. Thus, this study will explore evidence of VCD by observing destructive human behaviors in Yellowstone National Park.
Type
event
event
Date
Publisher
Degree
Advisors
Rights
License