Competitive Positioning Analysis of Long-Haul Holiday Destinations by Chinese Travellers

Author Information

Dongkoo Yun, Centre of Tourism Research at TIAPEIFollow
Marion Joppe, University of GuelphFollow

Author Bios (50 Words for each Author)

Dr. Dongkoo Yun is Research Director of the Centre for Tourism Research in Prince Edward Island, Canada. He has been successfully working and collaborating with government, industry partners, and other communities. He is dedicated to academic accuracy and integrity in research methodology, data management, and result implications. His research interests include the experiential aspects of tourists’ consumption, destination marketing and management, and research methodology.

Dr. Marion Joppe is a Professor in the School of Hospitality, Food and Tourism Management, University of Guelph, Canada. She specializes in destination planning, development and marketing. She has extensive private and public sector experience. Marion is on ttra’s Board of Directors and the 2015 Academic Program Co-Chair.