Developing a Trade Show Exhibitor’s Overall Satisfaction Measurement Scale

Author Information

Yeqiang Lin, California Polytechnic State University - San Luis ObispoFollow
Deborah Kerstetter, Pennsylvania State University - Main CampusFollow
Benjamin Hickerson, Pennsylvania State University - Main CampusFollow

Author Bios (50 Words for each Author)

Yeqiang Lin, Ph.D.: Assistant Professor at the Recreation, Parks, and Tourism Administration Department at California Polytechnic State University, San Luis Obispo. His research interests are subjective well-being, destination marketing, and the management and evaluation of meetings, expositions, events, and conventions.

Deborah Kerstetter, Ph.D.: Professor at the Department of Recreation, Park, and Tourism Management at the Pennsylvania State University. Her key areas of expertise are travel decision-making and impacts of travel on the individual and community.

Benjamin Hickerson, Ph.D.: Assistant Professor at the Department of Recreation, Park, and Tourism Management at the Pennsylvania State University. His research interests are correlates of physical activity in built and natural environments, physical activity in youth summer camps, and leisure and technology.