Evaluating Travelers’ Response to Social Media Using Facets-based ROI Metrics

Author Information

Jason L. Stienmetz, University of FloridaFollow
Chih Yi Chang, University of FloridaFollow
Daniel R. Fesenmaier, University of FloridaFollow

Author Bios (50 Words for each Author)

Jason L. Stienmetz is a Research Coordinator for the Eric Friedheim Tourism Institute at the University of Florida. Jason is also working towards his Ph.D. in business administration from the Fox School of Business, Temple University. His research interests include destination management, tourism metrics, big data analytics, and smart tourism.

Chih Yi Chang is a substitute civilian serviceman in Taiwan Tourism Bureau. He received his Master degree in tourism and hospitality from Temple University in 2014. Chih Yi works as a research assistant at the National Laboratory for Tourism & eCommerce and his research interests include tourism and destination marketing, social media metrics, and Asia-Pacific tourism.

Daniel R. Fesenmaier is a Professor and Director of the National Laboratory for Tourism & eCommerce, Department of Tourism, Recreation and Sport Management, University of Florida. He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.