Presenter Bios

Svetlana Stepchenkova, PhD, is an assistant professor at the Dept. of Tourism, Recreation & Sport Management, University of Florida (email: svetlana.step@hhp.ufl.edu). The area of her research interests is destination marketing and branding, media and user-generated communications in tourism, and social studies methodology.

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COUNTRY-OF-ORIGIN EFFECTS ON DESTINATION PRODUCT: IMPLICATIONS FOR BRAND USA