Author Bios (50 Words for each Author)

Rod Warnick, Ph.D., is a Professor of Hospitality and Tourism Management in the Isenberg School of Management at the University of Massachusetts, Amherst. His research interests cover tourism, sports and recreation trends and marketing and consumer behavior. He teaches courses in hospitality marketing and merchandizing, club management and tourism marketing.

Elizabeth A. Cartier is a Ph.D. doctoral candidate in the Department of Hospitality and Tourism Management in the Isenberg School at UMass-Amherst. Her research interests include: host/tourist behavior, tourism culture, and critical aspects of power and control. She is currently working on her dissertation, an ethnography focusing on power and control in ski/snowboard culture.

Tiffany Jungyoung Shin is a Ph.D. doctoral candidate in the Department of Hospitality and Tourism Management in the Isenberg School of Management at UMass-Amherst. Her research interests include: consumer behavior, brand management, justice perception, moral judgment, ethical decision making, risk perception, and relationship marketing. She is currently working on her dissertation focusing on brand underdog effects. .

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Experiencing the Event Brand: Examining the Branded Images for a New England Regional Fair