The Power of Contextual Talking: On Stimulation, Incorporation, and Situational Motivation that Lead to Communicational Chain

Author Information

Suh-hee Choi, Institute for Tourism Studies, MacauFollow
Jeong-Nam Kim, Purdue UniversityFollow

Author Bios (50 Words for each Author)

Dr. Suh-hee Choi is invited assistant professor at IFT, Macau. She taught in universities in the United States, China, and South Korea. She previously worked for National Geographic Korean edition, Gyeonggi Research Institute, and Seoul National University. Her research interest includes place branding, tourist experience, and tourism marketing.

Dr. Jeong-Nam Kim is associate professor at the Brian Lamb School of Communication at Purdue University. He received his doctorate in Communication from the University of Maryland, College Park. His specialties are communication theory, strategic management of public relations, public behavior and its social consequences, information behaviors and problem solving.