Presenter Bios

Norma P. Nickerson, Ph.D., is a Research Professor and Director of the Institute for Tourism and Recreation Research (ITRR), at The University of Montana. Kara Grau is the ITRR Assistant Director of Economic Analysis. ITRR is responsible for Montana’s travel research including the economic impact of tourism, visitor characteristics, market segmentations, and niche studies related to tourism in Montana.

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A decade of data and decisions: Visitor spending as a marketing strategy