Presenter Bios

Sukjoon (SJ) Yoon, a second-year Ph.D. student in Recreation, Parks, and Tourism Sciences (RPTS) at Texas A&M University, is working as a research assistant with his advisor, Dr. James Petrick. He earned his B.A. from Kyung-Hee University in South Korea in Golf Management and Business and his M.A. from Clemson University in Parks, Recreation, and Tourism Management (PRTM). His concentration fields are Sport Tourism, Sport Marketing, and Sport Communication. A more focused studies are sport tourists/ fans behavior, sport events tourism, and sport events’ impacts. Prior to graduate school, he worked as a golf instructor. He has four certificates in terms of U.S. teaching golf, tour pro, golf club fitting, and golf course management.

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Does Disappointment in the Evaluation of a Sporting Event Reduce Sport Consumption?