From Betty Crocker to Feminist Food Studies: Critical Perspectives on Women and Food

The Marketplace

Authors: Arlene V. Avakian and Barbara Haber

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From Betty Crocker to Feminist Food Studies: Critical Perspectives on Women and Food
 

Abstract

The Marketplace -- “I Guarantee”: Betty Crocker and the Woman in the Kitchen / Laura Shapiro -- Counterintuitive: How the Marketing of Modernism Hijacked the Kitchen Stove / Leslie Land -- Feeding Baby, Teaching Mother: Gerber and the Evolution of Infant Food and Feeding Practices / Amy Bentley -- Domesticating the Restaurant: Marketing the Anglo-American Home / Jan Whitaker.

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