For the past decade and more, government agencies and NGOs around the country have been engaged in various versions of the "watershed approach". These efforts have produced innovative collaborations and creative strategies on a number of watershed issues, and have advanced the use of sound science in environmental decision making at all levels. However, progress towards the most fundamental goal of the watershed approach is less certain: are we strengthening the relationship between the individual and the watershed? There are disturbing trends in the opposite direction - as personal schedules get busier and access to dwindling open spaces decreases, direct experiences in nature often decrease as well. When decisions must be made and efforts expended to preserve our watershed resources, do we, as individuals, and as a society, care deeply enough about the environment to make good use of our science and our collaborations? The presentation will discuss educational programs, web sites, and other strategies to instill watershed stewardship by engaging people in activities that encourage them to explore their watersheds in an entertaining and enlightening way.