Producing Higher Quality Ethnographies:
The Blending of Two Methods of Analysis to Better Understand Ski Culture

Elizabeth A. Cartier
Doctoral Candidate
Department of Hospitality and Tourism Management
Isenberg School of Management
012 Flint Lab, 90 Campus Center Way
University of Massachusetts
Amherst, MA 01003
413-545-5376
ecartier@som.umass.edu

Linda L. Lowry, Ph.D.
Associate Professor
Department of Hospitality and Tourism Management
Isenberg School of Management
203 Flint Lab, 90 Campus Center Way
University of Massachusetts
Amherst, MA 01003
413-545-4041
llowry@isenberg.umass.edu