Today's black musicians are challenged not only to master their art, but also the business side of what has become a multi-million dollar consumer market. The author argues that little has changed since the days when black talent was paid with liquor and Cadillacs. Some new groups and young performers have begun to learn from the mistakes of their elders and are managing to hold on in a treacherous marketplace.
Mitchell, James R.
"THE MARKETING OF BLACK MUSIC,"
Contributions in Black Studies: Vol. 4
, Article 3.
Available at: https://scholarworks.umass.edu/cibs/vol4/iss1/3