International CHRIE Conference-Refereed Track

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Now showing 1 - 5 of 187
  • Publication
    Formal Education and Lodging Managers' Competence: An Industry Update
    (2009-07-29) Kralj, Anna L; Downey, James F; Solnet, David J; Brown, Karlton
    This paper presents a partial replication of a study on the influence of formal education on lodging management success published in 2005 and compares the major findings of both studies. The findings of the current research demonstrate that today’s industry professionals perceive formal education as having a significantly higher positive impact on lodging management success. However, they still view formal education as having a moderate level of influence on their current knowledge, skills and abilities (KSAs). Study findings have implications for educators, professionals and industry, by providing the opportunity to enhance the delivery of education and achieving lodging management success.
  • Publication
    Development Of Parameters For Incorporating Security Studies Into Hospitality Education
    (2009-07-29) McCool, Barent N.; McCool, Audrey C.
    Worldwide concern with security issues and disaster management within the hospitality industry is creating opportunities for hospitality management education. This study investigated essential curriculum content, student characteristics, instructional modalities, and program competencies potentially important for hospitality industry based security studies programs. Findings indicate that such programs should have non-traditional, flexible structure as initial students will likely hold middle and upper management industry positions. Executive leadership, agencies involved in emergency preparedness, and integration of systems focused on security and disaster management, both as program content and resulting competencies are important program components.
  • Publication
    Assessing Teaching Effectiveness in a Basic Foods Laboratory Setting: Phase Four - Pilot Testing the Instrument
    (2009-07-29) Weber, Melvin R; Chandler, James A.; Finley, Dori A
    This is the fourth phase of a research project to develop a student evaluation tool (SET) to evaluate teaching effectiveness in a basic foods laboratory taught at senior institutions. The goal of phase four is to test the instrument among students enrolled in basic foods laboratories. Four hundred seventy five students at eight U.S. universities who were enrolled in a basic food laboratory completed the SET and a demographic questionnaire. Reliability using Cronbach’s coefficient alpha was .962 and factor analysis yielded 3 factors comparable to those identified by the Delphi Panel. Results from the first part of pilot testing indicate a reliable instrument preferred by students enrolled in basic food laboratory classes.
  • Publication
    The Influence of the Resident’s Identification with a Tourism Destination Brand on Their Behavior
    (2009-07-29) Choo, Hyungsuk; Park, Sun-Young
    This study empirically tests the role of residents in branding tourism destinations, which has rarely been explored. Results from a survey of 371 residents in Hawaii show positive relationships between residents’ identification with their destination brand and their behavior in three ways: 1) activities to help increase visitors’ satisfaction with their experience; 2) intentions for positive word-of-mouth; and 3) participation in tourism and leisure activities. Results imply that destination marketing organizations and tourism service providers should understand the importance of the internal branding processes among residents, and should incorporate them into their destination branding strategy.
  • Publication
    Senior Casino Gaming Motivation
    (2009-07-29) Phillips, WooMi J; Jang, SooCheong (Shawn); Canter, Deborah D
    Casino gaming is emerging as a leisure activity for the senior adult population. Finding out key motivations for older adults to spend time in casino gaming is fundamental to determining the future casino patronage intention of this growing customer segment. This study developed a comprehensive inventory of senior casino gaming motivations by way of an exploratory approach. The research also generated a scale development procedure to find five distinctive senior casino gaming motivation dimensions: winning and thrill, socialization, escape, enjoyment, and curiosity. Ultimately, confirmatory factor model was parsimonious and captured various dimensions of senior casino gaming motivation.