2022 TTRA International Conference

Permanent URI for this collection

https://hdl.handle.net/20.500.14394/54692

Now showing 1 - 5 of 122

What are Forbes Five-star Hotels’ Crisis Response Strategies to Retain Customers in Tokyo amid the COVID-19 Pandemic in 2021?
(2022) Nakai, Ayako
This study investigated all the Forbes five-star hotels’ crisis response strategies in Tokyo for retaining guests amid the COVID-19 pandemic in 2021. The official websites and Instagram accounts of the hotels were collected from January 2021 to 2022. The author stayed at each of the examined hotels for a night. Five strategies are discovered: (1) excellent hygiene and safety qualities confirmed by a third party, (2) collaboration with other brands, (3) exclusive afternoon tea experience with personalized service, (4) all-inclusive hotel stay package plan, and (5) a dog stay program. In 2021, the hotels received health security verification from Forbes Travel Guide, initiated collaborations (such as ryokans), and introduced an all-inclusive stay plan such as cruises, breathtaking afternoon tea with a flower bouquet according to each guest’s taste, and dog-friendly stay plans. These strategies enabled guests to fulfill their interests and drove their decision to stay, even during the pandemic.
Safeguarding Caribbean lives and livelihoods for regenerative tourism: Surveying the stringency-resiliency nexus in small island tourism economies
(2022) Peterson, Ryan R.
While the global economy is recovering from the COVID-19 pandemic, the ascent is long and winding, riddled with uncertainty. Caribbean Small Island Tourism Economies (SITES) are in a particularly challenging situation as they weather current conditions and muster the capacity to regenerative tourism. The objective of this study is to explore the relationship between government stringency measures and international reserves as a measure of safeguarding resiliency. The results show that there is a dynamic relationship between stringency and reserve adequacy, which is largely moderated by capital flow management and fiscal support. Contrary to popular belief that there is a tradeoff between preserving livelihoods and saving lives, the findings suggest that there is an optimum level of stringency controls at which point both lives and livelihoods are safeguarded, albeit contingent on swift and coordinated macroeconomic and tourism policy execution, in addition to adequate (pre-crisis) reserve buffers and fiscal space. These findings underscore the importance of structural policies for regenerative tourism within the context of strengthening small island tourism economic resiliency.
The Tyrolian Way: Developing a Sustainable Tourism Policy
(2022) Wegerer, Philipp; Mitterer-Leitner, Theresa; Siller, Hubert
This research paper takes up the call for a more active role of tourism researchers in tourism policy and planning processes by presenting an action research account on the latest tourism planning and policy process of the region Tyrol, Austria. The findings discuss the results of this process based on the three layers of (1) imaging a tourism vision, (2) developing major guidelines and guiding measures, and (3) defining a multidimensional performance measurement. The methodology details the research and planning process by describing the interventions, workshops, and data-gathering approaches. The contribution outlines how researchers can engage and contribute to tourism policy and planning processes, and how a policy process can incorporate economic, social, and environmental goals. The discussion provides a critical reflection on the benefits and challenges of a research-led tourism policy process.
DMOs and Community Resilience During the COVID-19 Pandemic
(2022) Jeong, Miyoung; Jeon, Myunghee Mindy; Lee, Seonjeong Ally; Shin, Hyejo Hailey
This study examined what roles DMOs have played to respond adaptively to the COVID-19 pandemic, while continually supporting and sustaining tourism activities and businesses in the destination. A mixed-methods approach was used to identify DMOs’ primary roles and their relationships with responses to the pandemic and resilience activities to sustain their destination. Semi-structured online interviews with DMO’s CEOs identified the four primary roles of DMOs during the pandemic—communications, marketing, support to local tourism businesses, and crisis responsibility. A nation-wide survey was conducted with DMOs professionals in the U.S. The findings of the study showed that communication significantly affected DMOs’ responses to the pandemic, and DMOs adaptive responses positively influenced the community resilience in the destination. Results of the multi-group analysis indicated significant differences between severe and less severe destinations in the proposed relationships. Theoretical and practical implications were discussed, followed by the study’s limitations and suggestions for future research. Keywords: Destination Marketing Organization (DMO); Roles of DMOs; COVID-19; Community Resilience; Mixed-Method
Tourists’ visual attention and stress intensity under COVID-19 environmental stimuli: An eye-tracking study
(2022) Li, Peizhe; Xiao, Xiao; Jordan, Evan
Visual attention elicits focal scenes, facilitates attention restorativeness capacity, and provokes stress appraisal processes for tourists. This study explores tourists’ visual attention and stress appraisals and examines how situational factors (e.g., COVID-preventive measures and natural sound) may affect stress appraisal processes by a mixed-methodology involving observations, eye-tracking experiments, and post-experiment surveys. Findings suggest that tourists’ attention to natural landscape decreases with crowding stimuli. Natural landscape’s attention restoration capacity may influence tourists’ cognitive appraisals of stress when the crowding stimuli were low or medium, but the impacts are minimal when the crowding stimuli were high. Moreover, natural sound can serve as the complementary of visualscape to facilitate tourists’ attention restorativeness capacity and mitigate stress. We suggest that mask-wearing can reduce tourists’ attention to human crowds during the COVID-19 pandemic. Our findings extend the attention restoration theory by a multi-sensory perspective and the transactional theory of stress through eye-tracking analytics.

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