2023 TTRA International Conference

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Recent Submissions

Now showing 1 - 5 of 75
  • Publication
    Water, Tourists, and Community Equity: a scenario analysis for Destinations in the United States
    Xin, Kuang; Day, Gordon Jonathon
    Water resource management has long been a vital component of sustainable development. At destinations where tourism is among the largest economic sectors, a remarkable increase in water consumption could draw challenges to environmental and social assets. The complex relationship between tourism, water and community has yet to be explored. This study attempts to explore the complex nexus between tourism, water resources, and destination community. It builds on the assumption of various climate change scenarios to impacts and reactions to stakeholders within the nexus. This study aims to answer (1) who are the water stress and conflict generators at the selected destinations? (2) What are the geo-political and policy discourses on water resource rights that shape the tourists' visitation, spending, and behaviors and the local tourism industry? And (3) How could destination policymakers set future water management structures that equally address the water right in fulfilling the needs of multiple stakeholders?
  • Publication
    Technology Adoption in the Lodging Industry: Antecedents of the growth EV charging amenities
    Day, Jonathon; Alavipour, Roya
    As the accommodation sector grapples with reducing tourism's carbon footprint, major hotel brands are committed to reducing carbon emissions and supporting e-mobility. As the growth of electric vehicles changes the road transportation system, hoteliers can contribute to expanding electronic mobility and meet the needs of their consumers in a new way by meeting their changing needs (Fitt, 2022). In spite of the current low penetration of the EV market, the pace of change has dramatically increased, and it is obvious that the transition to electric vehicles is underway (Saxman & McWilliams, 2022). Growth in EVs is expected as a result of several factors, including increasing policy support, technological advances, and environmental factors, such as consumer demand (Yong & Park, 2017). As a result, there is an immediate need for hoteliers to respond to consumer demand.
  • Publication
    Examining Pilots as Serious Leisure Travelers to Air Show Events
    Pham, Kim; Chhabra, Deepak; Wise, Nick
    Serious leisure (SL) is an extensively research area in literature. However, pilots performing in airshows remains an under-researched line of inquiry. This (in-progress) study examines the motivations of a niche cohort: pilots. Stebbins SL attributes (perseverance, significant personal efforts, career, durable benefits, strong identify, and unique ethos) are used to determine if they are evident in the flying/performing hobby of the pilots. Additionally, this study offers insights on how performing in airshows can contribute to overall well-being. A mix of content analysis and semiotic analysis is employed. Data include narration content (e.g., reviews, journal writings) and visual content (e.g., photos, signs), collected from online platforms and event sites (such as airshow sites). Findings confirm that pilots flying/performing in airshows is a SL activity and is influenced by social factors and the influence of media. Based on the results, several strategic implications are offered from airshow marketing and event management standpoints.
  • Publication
    Value Co-destruction and Residents' Perceptions in Yellowstone National Parks
    Armadita, Filza; Day, Jonathon
    Growing concerns about the declining health of national park destinations have risen. Contributing to these problems are destructive human behaviors that violate National Park Service protocols. Residents of communities near these National Parks have shown their concerns on social networking sites such as Twitter and Facebook, using imagery to visualize their concerns. The limited literature on residents' perception of these destructive human behaviors shows that despite such access to information, tourism scholars have paid little attention to the issue or relevant concepts such as Value Co-destruction. The term VCD is derived from Value Co-creation, which theorizes that value is created through a dyadic exchange between more than one type of actor in a service exchange. There is limited work exploring VCD in tourism, and only some have explored the antecedents to VCD that is contextually specific. Thus, this study will explore evidence of VCD by observing destructive human behaviors in Yellowstone National Park.
  • Publication
    The Role of Relationship in Determining Event Satisfaction Attributes
    Xiao, Ranyue; Downey, Jeffry P; Petrick, James F
    While extensive research has focused on satisfaction and loyalty relating to tourism destinations and tourism festivals/events, that research has tended to be centered on the drivers of satisfaction and loyalty. The current study uses discriminant function analysis to assess the role of relationship or marital status on the drivers of satisfaction and loyalty. The results suggest that married couples, singles, and those in relationships have distinctly different drivers of satisfaction when it comes to festival attributes. Specifically, the study suggests that married couples’ satisfaction is more strongly related to the festivals’ facilities and souvenirs than singles and those in relationships, while singles satisfaction appears to be driven by activities and entertainment. The study proposes important theoretical and practical implications for marketing tourism festivals and events and suggests future research to expand the results to include destinations.