The following is an edited transcript of Sut Jhally’s keynote address at the Union for Democratic Communications Conference, “Media Resistance, and Justice” on May 12, 2018 in Chicago, Illinois. Jhally is the 2018 recipient of the Dallas Smythe Award from the Union for Democratic Communications (UDC) for outstanding and influential scholarship in the critical political economic tradition of Dallas Smythe. Jhally discusses the development of the Media Education Foundation (MEF) and the relatedness of Stuart Hall’s work to that of Smythe and UDC.